Monday, April 12, 2010

Qualities of a Good Salesman

A Good Salesman:

1. Is sincerely concerned with customers' needs. Do not sell your customer the most expensive item among your products. Give him/her an assortment of goods to choose from.

2. Gives customers the freedom to choose. Do not intimidate by making choices from him/her. A buyer should be given the feeling that he/she is buying and not the salesman merely selling.

3. Is honest to customers. Do not promise the impossible just so he/she will be encouraged to buy. Anything given in surprise is better, and you will be more appreciated.

4. Makes an appointment and keeps it. Do not commit any thing that you cannot fulfill. It will result in a person's bad reputation.

5. Helps customers make good choices. As a salesman, you should know your products. This puts you in a better position to recognize a mistake that your customer is about to make. If this happens, then the customer must be informed. One cancelled order for this kind of reason will gain you a lifetime customer.

6. Treats customers fairly and well. Remember, a salesman or an establishment cannot stay long in the business without the patronage of the customers. Whether a buyer is a voluntary or a convinced customer, he/she must be given the feeling that he/she is valued/important.

7. Protects the customers' interest. Inform consumers of a price increase as soon as you come to know about it. Encourage them to make their orders before the price increase is implemented.

8. Accepts own mistakes. If the mistake is clearly not the customer's, accept it cordially without bothering him/her of "third party liabilities" like the production department, quality control office, packaging department, etc. This is one sure way of getting the full trust and confidence of your customers/

9. Acts in a very business like manner. Do not win customers by means of "tear fall" nor by acting like a pauper. Saying "you cannot refuse me", or "what are friends for" are some unprofessional statements from a salesman.

10. Is modest and honest. Tell the truth about your product but not to the extent of becoming a "bragging stuff". Use adjectives instead of superlatives in describing your products. For example, saying "good" is more convincing than saying "best", "fabulous", etc.

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